Chery’s Omoda and Jaecoo Cross 168,000 Overseas Units in H1 2026 — Thailand Anchors a 30+ Market Footprint

Chery’s twin global sub-brands Omoda and Jaecoo crossed a meaningful threshold in the first half of 2026, posting combined overseas deliveries of approximately 168,000 units — up 38% year-on-year and ahead of every Chinese newcomer brand outside of MG and BYD. The numbers also suggest Chery has shifted from greenfield launches into repeat-cycle volume in already-established markets, with dealer-network density and PHEV mix both pointing in the same direction.

Where the Volume Came From

By region, ASEAN took 41% of total H1 2026 volume, the Middle East 23%, Australia and New Zealand 14%, Latin America 11%, and Europe 9%. South Africa and CIS markets contributed the remaining 2%. Thailand was Chery’s single biggest country market with about 28,400 deliveries, dominated by the Omoda 5 EV and Jaecoo J7 PHEV — both helped by Thailand’s EV-friendly excise tax and Chery’s Rayong-area assembly plant, which began local CKD production in late 2025. Malaysia contributed 18,200 units (Jaecoo J7 outselling Omoda 2:1), and Indonesia 14,800 units off a 25,000-unit annual local-assembly commitment.

Middle East, Australia and Europe

Middle East deliveries reached approximately 38,600 units, with Saudi Arabia the largest single market at 14,000, followed by the UAE (9,800), Egypt (6,400) and Kuwait (3,500). The Jaecoo J7 — sold in long-wheelbase mild-hybrid trim in the GCC — has dominated, taking advantage of relatively few competitors in its $30,000–$36,000 SUV price band. The Omoda C7, a larger SUV designed specifically for export markets in late 2025, accounted for roughly 18% of GCC volume — confirming that Chery’s design-for-export approach is paying off versus retrofitting domestic models. Australia delivered 22,800 units (the J7 PHEV in the country’s mid-size SUV top ten) on a dealer network that grew from 84 outlets in early 2025 to 121 outlets by mid-2026 — a faster expansion pace than any Chinese brand other than MG. European volume reached 14,600 units led by Spain (5,200), the UK (3,800) and Italy (2,600).

Model Mix and H2 Outlook

Of the combined 168,000 deliveries, the Jaecoo J7 (ICE + PHEV) led with about 62,000 units, the Omoda 5 (ICE + EV) added 54,000, and the new Omoda C7 contributed 21,000. PHEV variants now make up about 38% of overseas volume, up from 21% a year earlier — mirroring the cadence BYD experienced one cycle earlier. Chery’s stated full-year 2026 export target for the combined brands is 380,000 units, implying H2 needs roughly 212,000 deliveries. For the full country-by-country breakdown, the model mix detail and the 2026 outlook risks, see iEVChina’s full Chery Omoda & Jaecoo H1 2026 review.

Source: official disclosure / iEVChina analysis