How Interactive Gaming Turned a Mall into a Must-Visit Destination
In Saudi Arabia’s competitive retail landscape, one mall stood out—by turning shopping into an unforgettable gaming adventure . Here’s how our Activate Games drove massive engagement and profitability.
The Problem: Declining Mall Appeal
With online shopping on the rise, the mall needed a way to differentiate itself and create a reason for visitors to stay longer .
The Game-Changer: Our Interactive Installations
The mall partnered with Activate Games to introduce:
🎯 Augmented Reality (AR) scavenger hunts – Encouraging exploration
🎯 VR sports arenas – Attracting gamers and families
🎯 Team-based challenges – Perfect for groups and corporate events
The Impact: More Visitors, More Sales
📈 Foot traffic surged – A 25% increase in just three months.
📈 Higher spending – Gaming participants spent more at nearby stores.
📈 Enhanced brand perception – The mall gained a reputation as an innovative entertainment hub .
Key Lessons for Retail & Entertainment Venues
✔ Experiences > Products – Customers crave engagement, not just shopping.
✔ Tech-driven attractions work – VR, AR, and multiplayer games draw crowds.
✔ Partnerships matter – Our expertise in gaming activation was crucial.
Conclusion: The New Standard for Malls
Our Activate Games proved that retail spaces can thrive by blending shopping with immersive entertainment.
Ready to level up your venue?
🚀 Visit Activate Games today!
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