SEO Case Study: How One Activate Games Site Hit 64 k Organic Visits in 90 Days

Focus KW: activate games seo strategy
LSI: local seo for family entertainment centers, Google Business Profile tips
Challenge
New Calgary arena opened Jan 2025 with zero brand recognition.
Steps
GBP category: switched from “Amusement Center” → “Video Arcade” + secondary “Sports Complex.”
Blog cluster: 12 geo posts (“Activate Games Calgary birthday party,” “Activate Games near me prices”).
Review velocity: 83 five-star reviews in 60 days via post-visit SMS.
Schema: added LocalBusiness + Event markup for weekly tournaments.
Results
Position 1 for “birthday party venue Calgary” (12 k MSV).
64 k sessions, 1 047 party bookings, ROAS 5.8×.
CTA
Get the exact content calendar and schema code—PDF on https://iactivate.xyz/.