Gen-Z & Activate Games: How to Market to the 13-24 Segment That Drives 42 % of Play

Focus KW: activate games gen z marketing
LSI: TikTok gaming campaigns, short-form video strategy
68 % play in groups of 3+; leverage “squad discount” creative.
55 % share clips on TikTok—supply vertical 9:16 highlight reels at 0.75× speed for algorithm favor.
Leaderboards must refresh every 60 sec; attention span for static screens is 11 sec .
Collab with micro-creators (10–50 k followers) for CPMs 40 % cheaper than mega streamers.activategames factory
CTA
Grab our swipe-file of 10 TikTok captions that drove 1 M+ views for Activate Games Winnipeg—free on https://iactivate.xyz/.