Huawei-JAC’s Maextro V800 and V680 Cross 10,000 Pre-Orders in Just 23 Days, Signaling China’s Push Into Ultra-Premium MPVs

Maextro, the flagship joint venture between JAC and Huawei sitting at the top of the Harmony Intelligent Mobility Alliance (HIMA) portfolio, has confirmed that its twin luxury MPVs — the V800 and V680 — collected more than 10,000 cumulative pre-orders in the 23 days since order books opened. On an average sticker close to 850,000 yuan (~$117,240), that is the fastest million-yuan-class ramp Chinese automakers have posted so far in 2026.

Pricing, Positioning, and the HIMA Halo

The Maextro V680 pre-sells between 650,000 and 900,000 yuan (~$89,660–$124,140), while the range-topping V800 lands in the 800,000-to-1,200,000 yuan bracket (~$110,340–$165,520). Both are the second and third products in the Maextro lineup after the S800 luxury sedan, and both carry Huawei’s high-order ADS 4 assisted-driving stack — one LiDAR, three imaging radars and eleven cameras — as standard equipment. That combination puts them into direct conflict with the Lexus LM 500h and, at the top, the Mercedes-Maybach GLS, but at a discount of up to 400,000 yuan on comparable trim.

Why the Velocity Matters

Ten thousand orders in 23 days is a structural signal in a segment that historically moves in months, not weeks. For context, the Denza D9 luxury MPV took roughly 45 days to reach the same milestone in 2022 at one-third of Maextro’s price band, while the Zeekr 009 needed nearly 60 days in 2023. Two forces explain the pace: Huawei’s HIMA user base has expanded sharply after AITO M9 crossed 200,000 cumulative deliveries in June 2026, and Maextro is currently the only Chinese brand attacking the 1-million-yuan MPV bracket with a full extended-range (EREV) drivetrain in addition to a pure-BEV variant. For a more granular product and competitive breakdown, see iEVChina’s full coverage of the Maextro V800 and V680 launch.

Production Ramp and Export Outlook

Assembly is centralised at JAC’s Hefei plant, which switched V-series pilot production on in April 2026. First customer deliveries of V800 EREV top trims are locked in for late July, with V680 rolling out in August. Maextro CEO Xu Xingdian has reiterated a 30,000-unit V-series target for full-year 2026 — meaning the current 10,000 pre-orders already represent a third of the year’s guidance. Overseas plans point to a Middle East pilot in Q4 2026 (Saudi Arabia and UAE first), with European entry deferred to 2027 to accommodate emissions certification. If order momentum holds, Maextro will decisively reshape the Chinese ultra-premium MPV bracket well before Lexus and Maybach can respond.

Source: autohome.com.cn / sina.com / dongchedi.com

Edited for madeinchinanews.com