Avatr 07L Confirmed for July Reveal; All-New Flagship SUV With Vision Xpectra Design Coming Late 2026

At the 2026 Chongqing Auto Show on June 13, premium Chinese EV brand Avatr (a JV between Changan, CATL, and Huawei) confirmed two major upcoming launches: the Avatr 07L long-wheelbase sedan/coupe will officially debut in July 2026, while a brand-new flagship full-size SUV — based on the Vision Xpectra concept — will reveal before year-end 2026. Both vehicles are positioned to push the Avatr brand deeper into premium territory occupied by BMW, Mercedes-Benz, and the rising Maextro and Hongjie marques.

The 07L is a long-wheelbase derivative of the existing Avatr 07 (a coupe-style sedan currently retailing from RMB 219,900 to RMB 309,900). The flagship SUV — likely to wear the production name Avatr 13 or Avatr 09 — will be the brand’s first proper three-row, full-size electric SUV, sitting above the Avatr 12 in the lineup and pricing into BMW iX-territory.

Avatr 07L: What We Know So Far

• Reveal date: July 2026 (specific day not yet disclosed; likely Q3 launch of sales)
• Body style: Long-wheelbase 4-door coupe sedan; derivative of Avatr 07
• Wheelbase: ~3,030 mm (vs 2,940 mm on Avatr 07)
• Powertrain options: BEV (single-motor RWD, dual-motor AWD) and EREV with Changan/CATL battery
• BEV range: Estimated 720+ km on the 95 kWh CATL Qilin battery (CLTC)
• EREV range: 240 km pure-electric (CLTC), ~1,300 km combined
• ADAS: Huawei Qiankun ADS 4.0 (full-LiDAR), same generation as new AITO M9 — see our new AITO M9 delivery report
• Estimated price band: RMB 270,000–390,000 (USD 37,200–53,800)

Visual cues already shared in Chongqing show floor renderings indicate the 07L will retain the Avatr signature “twin-bar” daytime running light arrangement but with a longer rear quarter-glass and a more formal D-pillar treatment. The interior gains a true rear lounge — both heating + ventilation + 12-zone massage on Ultra trim seats — clearly aimed at the executive/chauffeur-driven buyer cohort.

Vision Xpectra-Inspired Flagship SUV: Year-End Reveal

The Vision Xpectra concept, first shown at the 2026 Auto Shanghai, debuted Avatr’s next-generation design language: dramatic single-arc roofline, recessed door handles with magnetic-touch authentication, full-width OLED rear light bar, and a “shy” pop-out LiDAR module that retracts into the roof when not active.

The production flagship SUV inheriting this language will:

• Sit above the Avatr 12 (currently RMB 309,900–399,900 5-seat coupe-SUV)
• Offer 6- or 7-seat configurations
• Use CATL’s next-generation Shenxing Plus 5C LFP or Qilin 2.0 NMC battery (~110 kWh)
• Deliver 800V SiC AWD with combined 500+ kW peak
• Range estimated 800 km CLTC on the BEV, with EREV variant TBD
• Wheelbase target ~3,100 mm — placing it head-to-head with BMW iX, Mercedes EQS SUV, Volvo EX90 in international markets

Comparable Premium Launch Activity

Avatr’s flagship-SUV cadence ties into a broader 2026 race for the >RMB 350K Chinese premium EV-SUV market, where competitors include the upcoming Hongqi Tian Gong 09 (state-luxury), Zeekr 9X (Q4 2026), Maextro M9 (HIMA luxury), and BYD Yangwang U7 (top-tier sedan that complements the U8 SUV). Avatr’s product positioning closely mirrors what BYD has done with the new Sealion 08 800V flagship — a strategic theme covered in our BYD Sealion 08 800V flagship sedan.

Avatr Sales Trajectory

Through May 2026, Avatr cumulative deliveries crossed 195,000 units since brand launch in late 2022. Monthly cadence has stabilized at roughly 18,000–22,000 units. The 07L is forecast to add ~6,000 units/month at peak, while the year-end flagship SUV could add another 4,000–5,000 units/month at a higher RMB 400K+ ASP, materially boosting brand mix.

Export Strategy

Avatr started right-hand-drive exports to Hong Kong and Macau in May 2026, with Saudi Arabia and the UAE confirmed for Q4 2026 (left-hand drive). The 07L will follow within 2 quarters of China launch in those export markets; the year-end flagship SUV is a 2027 export car at the earliest.

FAQ

When does the Avatr 07L launch?

Avatr confirmed at Chongqing 2026 (June 13) that the 07L will reveal in July 2026, with Q3 sales launch following the reveal. Official price disclosure expected during the July event.

What is the Vision Xpectra concept and is it production?

Vision Xpectra is Avatr’s next-generation design concept that debuted at Auto Shanghai 2026. The production flagship full-size SUV inspired by Vision Xpectra is confirmed for reveal before year-end 2026, with on-sale timing in Q1 2027.

How does Avatr 07L compare with the regular Avatr 07?

The 07L extends the wheelbase by approximately 90 mm (to ~3,030 mm), adding a true rear lounge cabin with executive-grade rear seating and likely a 720+ km BEV range or 1,300+ km EREV combined range, with prices likely RMB 50,000+ above the standard 07.

Will the new flagship Avatr SUV be sold internationally?

Yes — Saudi Arabia and the UAE in 2027, followed by select European right-hand-drive markets and ASEAN through 2027–2028, leveraging the Changan + CATL + Huawei JV’s global service network expansion.

Editor’s note: Avatr’s twin announcements at Chongqing reposition the brand as Changan-CATL-Huawei’s true premium banner, leapfrogging the parent Changan brand’s price ceiling. International readers comparing to BMW iX or Mercedes EQS SUV should treat the year-end Avatr flagship as the most competitively-equipped Chinese answer to those nameplates so far.

Reviewed by Han Liu, Editor, iEVChina

Source: Autohome.com.cn